REALTOR.ca Visits Rebound, Reach All-Time High in June

Ottawa, ON, August 10 2020

With most of Canada locked down mid-March, the future looked bleak for REALTORS® as they wondered how public health guidelines would affect their businesses and the ability for Canadians to buy and sell homes.

As the country enters a new phase of the pandemic, the Canadian Real Estate Association (CREA) recently discovered REALTOR.ca visits are at an all-time high.

With COVID-19 delaying the start of the traditional spring market, traffic to REALTOR.ca has peaked in the summer months and has had its strongest year-to-date growth in June, recording an increase of 42% in unique visitors.

“Some of this surge in unique visitors can be credited to Canadians simply having delayed their home buying journey while continuing their search,” said Patrick Pichette, CREA’s Vice-President of REALTOR.ca. “A lot of it also has to do with how quickly CREA adapted to promoting a virtual, contactless transaction process and gave REALTORS® the tools to continue serving buyers and sellers,” he continued.

Within weeks of the global shutdown, CREA introduced a highly visible section on REALTOR.ca listing descriptions promoting an agent’s upcoming virtual open houses and or live stream walkthroughs.

Since the launch of that feature, over 2,500 REALTORS® have conducted more than 18,000 live stream open houses. REALTORS® are adding more video, 3D virtual tours and floor plans, allowing consumers access to homes, when business-as-usual is not possible.

For the foreseeable future, this virtual-first way of thinking is only going to grow as Canadians adapt to this new normal. REALTOR.ca remains the No. 1 real estate platform in Canada* and continues to separate itself from competitor sites. REALTOR.ca has increased its online market share from 30.64% in January to 41.32% in June.

 

*-Comscore, 2020

– 30 –

The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry associations, representing more than 130,000 REALTORS® working through 90 real estate boards and associations.

For more information, please contact:
Pierre Leduc, Media Relations
The Canadian Real Estate Association
Tel.: 613-237-7111 or 613-884-1460
E-mail: pleduc@crea.ca

< Back to Newsroom
The Canadian Real Estate Association
Phone: 613.237-7111 Email: info@crea.ca

Logo - Canadian Real Estate Association

The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by CREA and identify real estate professionals who are members of CREA. Legal | Privacy Policy