Which Came First: The REALTOR® or the Influencer? With Katie Hession

Katie Hession: You don't have to be great to start, but you have to start to be great. I used to be a Christmas elf for Santa Claus at the shopping mall.

Shaun Majumder: Amazing. Shaun is a wizard. You know, these days personal brand can lead to professional success, but what exactly does that mean? Personal brand, what is my personal brand? You know what? Social media plays a huge role in everything we do in life. As REALTORS^®, how can, in this day and age in 2026, how can we leverage social media to help with our professional success and grow our brand, both professionally and personally, and how they come together?

Today we're talking to Katie Hession. She's an influencer. She's been through the social media game for the last 10 years and is now officially jumping into the real estate game. You can follow her on YOWCityStyle or most recently at YOWCitySold. When I say YOW, I do mean Y-O-W, Ottawa peeps. You know what I'm talking about. This is really exciting because, for somebody who has taken a personal brand and also been able to help other people build their personal brands, and now turning that into a professional brand and is about to grow, it's going to be exciting to hear our conversation with Katie Hession.

Katie Hession, I'm so stoked that you're here. I'm so stoked that we're going to have this conversation today. We're going to talk about personal brand. We're going to talk about your business brand, how they come together, something that, you know, a lot about and have been building over the years, which is so cool. In this world we live in now, man, so much lives online and who you are personally, but when we're talking to our REALTORS^®, how important is the personal brand right now in everything that we're doing in business, especially in the real estate space? How important is that, or will this just be a fad and it'll be gone in a few years, and we can all just get back to the old school of putting up flyers?

Katie: I mean, you can choose to do it or not to do it, but I think one of the things that's always top of mind for a REALTOR^® is looking at their sphere of influence and having a personal brand online is really just a way of taking that on turbo speed or magnifying it like crazy. My online community obviously is filled with people who I actually do know in real life, but then there's a lot of people in there that I've never met and hope to meet one day.

Shaun: Right. Give us some of your background. Tell us where you were raised, but then also, how did you get into this space? Why did you get into this space, and how has it evolved over time?

Katie: It's a long story, but I'm an Ottawa girl born and raised. I mean, if we want to go as far back, my resume is pretty colourful. I used to be a Christmas elf for Santa Claus at the shopping mall.

Shaun: Amazing.

Katie: I know. Always on the good list. I studied sociology and business at Bishop's University. My first job was working in the audience research department at the CBC.

Shaun: Oh, interesting.

Katie: Then I went on to get my teaching degree in Australia, came back, taught special ed in Toronto for just over 10 years, moved back to Ottawa, and worked in the nonprofit space for a nonprofit called Mealshare helping to feed kids by working with local restaurants. Now I'm here. I think one of the main things as a common thread throughout my whole life is that I enjoy being a connector. I always remember what people do, what they need, and I love bringing people together to make some magic and make their lives better.

Shaun: That's built into your DNA. Some people I know, if you think back now in high school, you think about those people back in the day. They were always at the rallies. They were always face-first in all the fundraising stuff. Were you one of those people? Where do you think you get that from?

Katie: You're right. I was definitely on student council and worked at summer camps. I've always been just very outgoing. I think I'm a lot like my dad and also like my grandmother, who was also a REALTOR^®.

Shaun: Oh, no way.

Katie: Yes, I think I definitely, my whole life, people would tell me that I was so much like her. Then again, for years now, everyone's like, "You're so much like her. You've got this personality that just would be really great for real estate." I've thought about her a lot during this journey.

Shaun: Oh, that's amazing. I love that personal connection that helps you make decisions later in life of like, oh, no, wait a minute. I thought I was here. Maybe I'm more here, and the spirit of grandma or nana, Nan. What would you call her?

Katie: Her name was actually Bonga.

Shaun: Bonga.

Katie: Bonga.

Katie: Not her real name, but that was her grandma name. I think it was one of my cousins.

Shaun: That's amazing.

Katie: She couldn't say grandma. Yes.

Shaun: Because she was a REALTOR^®, you were around it. You saw her. You saw her connecting with people. You saw her involvement in the community. You obviously aligned with that. This real estate idea has been probably brewing for a while now because I know you do a lot of social media. Tell us, you're YOWCitySold, but you're also YOWCityStyle on Instagram. Tell us how you took that social media side of things, and now, it's blended with the real estate side of things. You're obviously just a people connector.

Katie: Yes. Not just online, in-person as well. It really has been a long time coming. I did start my real estate license back in 2005, 20 years ago. That was when I had my teaching degree, but there weren't really any teaching jobs. It's like, okay, everybody's always told me that I'd make a good REALTOR^®, so I started it. Then, of course, ended up getting offered a job, so I shelved it.

Then I picked it up again right before the pandemic. I was supposed to write my first exam March 2020 and had to shelf it again. Then, about two years ago, I started the program again. It just felt like the right time. At this point, I've bought and sold two of my own homes. My kids are a little bit older, and I've got this great network online that I think is going to be very helpful.

Shaun: Right. Wow, the real estate thing has been brewing for a while, but then, where did the social media side start? Why did you jump into social media? What was social media like when you started versus what it's like now? Where do you see it going in the future?

Katie: It's actually been about 10 years now that I've been online. I lived in Toronto for most of my 20s, moved back to Ottawa when I was a mom. While I was on maternity leave, that was when we moved back. I was just trying to figure out the city. Again, I grew up here, so I do know the city quite well, but I needed to get reacquainted with it. Again, like we had said, the people say it's a bit of a boring city. I was like, "You know what? I don't believe that." I remember somebody saying to me, "There's actually a lot going on, but you just need to know the right people and where it's happening."

I saw that there was this lack for a resource. I wasn't going to start a magazine or a newspaper or anything like that, but starting a page on Instagram seemed like an easy thing to do. I started it, actually, by featuring other people. I would find somebody who I figured was a tastemaker in the city, and I would ask them, what's the hidden gem in Ottawa that a lot of people don't know about? I wanted to always make sure that it was something local-specific. You couldn't say a big-name restaurant that you like going to. It needed to be a local business here in Ottawa because, really, I really believe that local businesses are a huge part of what gives a city its unique identity.

Shaun: Not a chain that came in from the States, and now everybody loves going to that particular one on so-and-so street. You're saying, "No, this is an Ottawa staple. This is very specific to Ottawa," right?

Katie: Yes, something you couldn't find anywhere else.

Shaun: Right.

Katie: Then I landed two writing jobs for two different magazines and realized things are getting going here. Then I was also asked to be the stylist and spokesperson for one of our local shopping malls. That got me going on morning television, doing presentations about fashion, and that's when the brand deals really started to come in. I was really starting to get recognized.

Shaun: Which is more powerful right now, would you say, social media or television?

Katie: I believe social media.

Shaun: Yes.

Katie: It's just an easier way to connect to people. If you've got a link to buy something, it's right there. Even here in Ottawa, a local business that I worked with, he went on TV, and he also worked with me. The difference was quite big. I brought him a lot more customers.

Shaun: Right. There's something really direct to either your—in my case, if I want people to come out and see me do standup, or if I have a new thing going on, to talk directly to them is different than putting on a face of like, hey, I'm here to promote something to the massive public. When you're talking directly to somebody, they feel it, and they probably respond in a stronger way. What do you think is the most important thing when, whether it's REALTORS^® or just people who are trying to expand their personal brand? What are those things that are most important when putting themselves out there?

Katie: I think that a strategy that I've had the whole time that hasn't really been a strategy is just showing up as myself. Most of my audience is here in Ottawa, so I will meet people online, meet them in person, and often people comment that I am the same person, whether I'm digital or in real life. Really showing up consistently as the same person over time.

Shaun: Are there some people who, online they're one thing, and then you've met people in person, you're like, wait a minute, that's not the same?

Katie: For sure. Even how people look sometimes, if they're using filters to change the way that they look online, and then you meet them in person. I'm a filter-free page. I did use them a long time ago, but I haven't used a filter in years.

Shaun: Do you think that people respond more, I wouldn't say positively or negatively, but I think in the changing face of a digital landscape, the more real, the better, I would think?

Katie: For sure. I think the introduction of AI recently is pretty important for that. Mosseri from Instagram said that they are even having a hard time distinguishing between what is AI content and what is real content because the AI is getting so good. What we're seeing now as a trend is that content that's going to perform better, it's things that are a little bit more raw, a little bit less perfect. You don't want things to look too polished, otherwise, the audience is going to think it's AI.

Shaun: Is that going to be counterintuitive, though, for the real estate game? I personally get that, and I think that's important. My dog, the other day, I took a video, and I put her online on my social media, and she spoke English, and then she flew away, which is not real. That does not happen in my household. That was completely generated by AI, but people are probably going to be like, "Shaun is a wizard." In terms of being counterintuitive in the real estate game, because if you go too unpolished, is there a risk, then, of being like, this person is not very professional? You know what I mean?

Katie: Yes, we obviously want to be polished to a professional level, but I'm trying to think of an example. I did a video recently for a furniture company, and in my filming, I stumbled over my words. When we edited the video, we actually started it with a little blooper and then got into the real video. Just showing she's a human, she doesn't speak perfectly all the time. There is a way to show that rawness and that realness without coming across as unprofessional.

Shaun: I know you have a few different pages, a few different accounts. What's the difference between Katie Hession, YOWCityStyle, and YOWCitySold?

Katie: I like to think of them as different lanes, but all with the same driver. Katie Hession, that's me. That's the foundation. That's where my values, my personality, my voice come from. Like I said before, I really, truly make sure that who I am showing up online is who you get in real life. I'm very active in the Ottawa community. I'm a spin instructor. I host charity rides all the time.

Actually, I'm at almost every charity event in the city. That's me. That can't be replicated. Then you've got YOWCityStyle, and that's where I show up online expressing more my playful, creative lifestyle side of myself. That's still rooted in community and storytelling about Ottawa, and just my life enjoying it. I like to be a resource for my audience there. In fact, on a Friday night, I can get a DM from somebody like, we're a group of 40-year-old girls. Where do we go for a cocktail at 10 PM? I'm a lifeline here. People DM me these questions constantly.

Shaun: You respond.

Katie: I respond.

Shaun: Right? That's important.

Katie: Really, YOWCityStyle is an extension of this community that I've built in real life, but then there's all these people who I hope to meet one day. Sometimes I see them on the street and get to meet them, which is wonderful. Then when we get into YOWCitySold, which is newer, I'm still focusing on living in Ottawa, but it's just a different level of service and guidance and trust and obviously talking about real estate because trust and professionalism in real estate is so important. I really focus on that when I've got my YOWCitySold hat on. I want that because people are making their biggest life decision here and trusting me with it.

Shaun: That's awesome. You've got three hats essentially, your personal, it's almost like you're in service to the city, but it all comes back to your personal brand, but YOWCityStyle is a little broader, more social, more fun, and then getting down to business with YOWCitySold, real estate focus. Is that difficult? I would think not with you because you are so authentic through all of them.

Katie: It's not difficult, but it's also strategic because a lot of people are like, "Oh, wow, you've got this great following on YOWCityStyle." If I were to start talking about real estate to a much higher level and using that as my main platform to sell, I would imagine I would probably lose some of my community there. I wanted to start a separate page where I could put a lot more content about that there. Then, obviously, using the two channels to cross-pollinate a little bit. You'll see more of me as a real estate agent on YOWCitySold, and then YOWCityStyle is more my day-to-day life.

Shaun: You really, even though you started the journey back in 2005, and now you just got your license two years ago, is that correct?

Katie: Officially? No, in December. I'm fresh. 

Shaun: Oh, dog. That's amazing. I love that. For you to get to this level now, but it has been since 2005 you started that process, you envisioned yourself in that space because you have an amazing grandmother who led the way. Now you're on the cusp. You're starting from zero, in a way. Not, but sort of.

Katie: I wouldn't say I'm starting from zero. Again, I've been pretty intentional with the types of partnerships that I've taken on over the last five-plus years, knowing that this was my end goal. Again, I wouldn't want anything on YOWCityStyle to impact any of my trust or credibility for real estate. It's been a long time coming. I have been able to help with social media in the real estate world over the last five or so years. I've always been just tiptoeing into it. Now it's official.

Shaun: Do you have specific tips? You've been in the game for 10 years. Give me your top three or four, whatever you would like to share with the world. For REALTORS^®, in the next year or so, what would be some specific Katie Hession tips for social media?

Katie: I'd like to go back to our conversation about AI. With the rise of AI, it's really important that we stand out from AI. Embrace that imperfection to stay human. Being completely perfect online is not going to be your edge. I think that we need to think about those things that only you uniquely can do, like your personality, your opinions, your real-life experiences. How can you bring that into your content to show that you're a real person and not a robot? Again, like I said, one of my biggest strategies this whole time was just being myself. Obviously, you want to be open without really exposing yourself. I think about, would you walk into the lunchroom at work and talk about these things?

Shaun: That's a good bar.

Katie: I remember when I was going through the grueling licensing program here in Ontario, I was taking my audience along for the ride. Anytime I went in to write an exam, I told them I was going in to write it, and then I'd have to come out and tell them how I did. I was on a good roll, getting high 80s. Then one of my friends was like, "Katie, what if you don't pass one of your exams?" I was like, "That's the reality of what happens." It did happen. You need 75% to pass. I got 73%. I was pretty gutted, and I showed up online in my stories, and I told everyone. The amount of supporting messages that rolled in was incredible.

At this point, I'd done a few exams, and my people were really cheering for me. Obviously, to share in my misery was wonderful, but then there was a lot of comments also that came in that just said, "It's so amazing that you are being so vulnerable and actually sharing not being perfect, because that's what makes us human.” That's what makes you relatable. Just shed the idea of being completely perfect online. Find that rawness or realness that is a professional level to share at the right times.

Shaun: That, to me, sounds like, in the future, that's going to be a premium. Really cutting through the noise because there's so much noise online. So much noise, and some is nice and perfect, and some is broken. Even the broken stuff feels like you don't know anymore what's real and what isn't. Finding that personal voice, making sure you let that personality come through genuine.

I think the thing about AI, it has always been a thing where AI is doing its absolute best to mimic. That's all it's doing is mimicking. If it's trying to "sell something," it will mimic what you think that you need to hear. But when someone trips up, or they show a little frustration, or they show a little real moment of authenticity, no AI can really mimic the messiness of being a human.

Katie: I agree.

Shaun: Cool. AI, staying real, staying raw. What else do you have?

Katie: I think one of the biggest questions that people have when they have a platform or an account that they're trying to grow it. How do they grow it? It's one thing to master taking the perfect photo, making a great video. It's not just about posting it online. You hope that the algorithm picks it up. You hope that your audience engages with it so that it does get picked up more by the algorithm. I would say that community is probably your biggest growth hack. What I mean by that is that, look for ways to collaborate online. In a sense, what you're networking online with the goal of hoping to cross-pollinate your audience.

You could do this by teaming up with another agent, featuring local businesses, anybody who works in the sphere of what you do that would make sense to collaborate with. With Instagram specifically, they do have the collaboration tool. I can post something and then invite somebody to be a collaborator, which then means that same piece of content goes out to both of our audiences. Either you can do it that way, or you're hoping to create something that's going to be shared by others, that then you're tapping into everybody else's audiences.

Shaun: Collaboration sounds like a really good one, especially in real estate.

Katie: For sure. Again, it's just another way to network. I would say, as a client of a REALTOR^®, too, it shows that you're plugged into your city, you're a part of the community. That just feels a little bit more real-life too.

Shaun: I feel like it's in everyone's best interest. It's a competitive game sometimes. Any business can be competitive, but more so in real estate, it feels like community is so important. If I'm a potential client looking for a REALTOR^® and I see that happening, I'm just like, "They care about not just their own self-interest, but the community at large." That's very attractive to me.

Katie: Agreed. It's the whole idea of collaboration over competition.

Shaun: Right. That's great. Collaborating, finding your community. You also mentioned keeping it local. That's something that's really important. You're saying that will help you grow your number.

Katie: Because really, it's just growing by making sure that other eyeballs get on that piece of content that you've created. If it resonates with another person that doesn't follow you already, then hopefully it does translate into a new follower. One thing I find that is often forgotten is the social side of social media. Obviously, people are posting, hoping with this end goal of making a sale, but we need to remember to be social.

It's okay to drop the occasional salesy post, but make sure that you're also starting conversations with your community and joining them in. There's a lot of tools on Instagram too to get people to engage. You can have a poll, you can have a question box. Encourage people to DM you with a question just so that it's not just one-sided, you speaking at people all the time, and to respect it as a social space.

Shaun: That's awesome. What else? Anything else?

Katie: My third one is to treat your online presence or whatever content you're putting out as if it's a room full of people. Let's say you are invited to a dinner party. You're not going to walk in there and tell people immediately, what house you have for sale, or are you looking to buy a house, or here are all the stats, the data on the market right now. That's boring. It's not really how you start a conversation. Instead, look for ways to start a conversation that would build trust.

Maybe you can still educate your audience on things that have to do with real estate, but just keeping in mind that you're not always selling. You can position yourself as an expert. Build rapport. Let your personality come through. Because that lets your audience get a sense of you before you're even starting to talk about business.

Shaun: I love that. Even when I first started out, I remember somebody told me, he said, "When you're talking directly to camera, pretend like you're talking to someone you know, and you really are trying to connect with that person." In my world, it was a person. You're really sharing a story with that person instead of thinking about X number of people across, where you don't know a bunch of strangers. That's a little bit of a different feeling. The nerves are different when it comes to that. If I'm feeling like I'm connecting with one person, that really helps. I love that idea because the rules are different when you walk into a room full of people.

Katie: For sure. I think what you're saying, it's that idea of the marketing avatar. In my mind, with my YOWCityStyle page, my marketing avatar, so the person that I'm speaking to, is Jennifer, who works for the government. She wants to know how to have a good time in Ottawa. Maybe wants some elephant inspiration, wants to know what the newest restaurant is to go to, where to get some skincare, that sort of thing. Again, knowing who your ideal customer is.

Although I guess your customer base can be a lot broader when you're a REALTOR^®. I think that it's going to help you be more human. I would actually recommend also that REALTORS^® who have an existing page to look at what's in their feed right now and think, what is this conversation that's here? Just make sure it's not just a lot of data or just sold or listings that are coming up. You're allowed to sprinkle those in. Make sure that there's also a part that's showing you as a person and your personality.

Shaun: That's actually interesting. We haven't really talked about that or put much of a focus on that, which is the actual page itself, the actual presence online. Everybody's probably going, "Wait, I've been doing this for a while." Maybe somebody out there has been frustrated it's not getting as much traction as they want. Perhaps it's something in their posts that they've already put out there.

Maybe speak to that a little. Like you just said, when you're looking back at your post, you're going, "Maybe I'm doing this a little, like everything is a number or everything is just sold." What would you say are a way to, is it too late for people? Are they already like, oh, this is what I've already got. Now nobody's going to like me.

Katie: They're not screwed. There's hope. There is hope.

Shaun: Tell us how to realign.

Katie: Again, I would do that audit of your page and look what's there because, sure, you might have some existing followers already, but to bring in a new follower, and again, I'm talking about Instagram specifically here, when you find a new page—let's say you were to collaborate with another agent and then you're like, "Oh, okay, this is cool. Let's see who they are. I'll click on them and look at their page. What is there?" That's another big first impression that you're giving. For me, I have my YOWCityStyle page that's established, and a lot of people know who I am over there.

I've just launched my YOWCitySold page. I know that, with it being new, for me to attract followers over there, it was important for me to have some content that was there when I started talking about it. I haven't been too pushy about it just yet, but what I did was I went over to my YOWCityStyle page and looked at any past content that I'd created anytime I teamed up with a REALTOR^®, anytime that I helped a property management company with a rental building, even furniture store. Anything that had to do with homes and real estate here in Ottawa, I went back and invited myself as a collaborator.

That content then also showed up in my YOWCitySold page. When I launched it was like, oh, okay, we'll check this out. She's got all this content, and it's basically like a big history or resume of things that I've done so far.

Shaun: That's great. That whole collaboration thing is really powerful, that tool.

Katie: It is. Yes, it's quite cool.

Shaun: When you're talking about real estate, what are the skills that you've taken from focusing on your personal brand, and how is that any different, or what are you bringing over to now that you're in the real estate side of things?

Katie: There's a huge overlap. If you think of both industries, the idea of trust and relationships and reputation are so important. We're selling trust. We're not just selling a product. Again, think of that. Anything that I've been doing online with YOWCityStyle is I've been storytelling about Ottawa for years. Marketing homes in Ottawa really feels like a natural extension of everything that I've been doing so far. I've always kept a deeply local focus, so I know the neighborhood vibes, not just the stats on what's happening in the market. I'm pretty comfortable on camera. Again, I think my teaching experience has come into play quite a bit. I love explaining things clearly.

I think when you become a REALTOR^®, any entrepreneur-type skills are really important. I've been able to show up consistently on my own, a lot of self-discipline, any of those entrepreneurial skills that also a REALTOR^® would need. Really, at the end of the day, both jobs are relationship businesses. You've got to think about how you can maintain that trust over time.

Shaun: You obviously are comfortable in front of the camera. I feel very comfortable in front of the camera, but there's people out there who just don't like the camera. They just don't like putting themselves out there and talking to something that is not a friend or family member or a pet. What about those people? They still have to put themselves out there. I'm talking specifically real estate agents. What do you say to those people who maybe aren't as driven to, and in fact, maybe fearful of it all? How do you help them along?

Katie: If it makes anybody feel better, I did not feel comfortable at first. When Instagram first started, it was photo-based. Taking a photo, that's fine. It's just one little split second in time. When video was introduced, I definitely stumbled over my words, and I felt really awkward. It came with practice. Really, I think a quote that's been really resonating with me lately with starting a new career is that you don't have to be great to start, but you have to start to be great.

If you're feeling paralyzed that you just can't do it, just try. Video is obviously a lot more, I guess, harder on the nerves than taking a photo. You could look at maybe taking photos that at least shows your face, and then using some script on the screen to get your message communicated. If you're worried about choking up over your words, there are apps to be able to hit like a—what is it called when you're looking at the script?

Shaun: Oh, your teleprompter app.

Katie: There's a teleprompter app. That might make--

Shaun: You just read.

Katie: Yes, you just read, and it might make you feel better. I would say finding another agent or somebody who has the skills, or maybe just makes you feel comfortable, and get some practice. Again, it's not something you have to do. Again, it is very helpful.

Shaun: I would say, too, I know in my experience, stand-up comedy was one of the hardest things I've ever done in my life. I look back now at myself, anything I've ever done back in the day, and I was terrible. Still, I can't watch myself. Like you said, the more you do it, the practice that you give it, you feel vulnerable and insecure about it at first. I think it was because of the expectation that we put upon ourselves. If I'm somebody starting out in the social media game, I might say it's like you have this perceived idea as to what you're supposed to be.

In truth, I think the more honest and real you are with who you are and what your feeling is about something, and you're not trying to pretend to be something that you think you're supposed to be, and I'm talking to the people who feel the most closed off to it all, I think it's the opening, that little tiny break of being closed off. Who you are is probably what people are going to respond most to, as opposed to somebody who thinks they know what it is, and they're putting themselves out there in a way where it's like, no, I want somebody who is so real and so honest, even when the imperfections are coming through.

I think that's really important. I love your piece of advice. That saying makes a lot of sense. You got to start to be great.

Katie: It will come with time. Again, I think we are inundated with these, like there's so many real estate TV shows right now, and these people are really good on camera. Is it that relatable? Is that relatable to the clients that you're looking after or seeking?

Shaun: Exactly. It's an ever-changing game. There's so much evolution happening in this space, and I want to encourage everybody to make sure you go follow Katie. Tell us all your socials, Katie, before we wrap this up.

Katie: YOWCitySold, the Ottawa airport code, Y-O-W, is my real estate page, and then YOWCityStyle is more my lifestyle, living in Ottawa. I recently did a trip to Prince Edward Island, which was really fun. 

Shaun: I saw that on your social media. It looked awesome.

Katie: I ate a lot of seafood. Both channels are there, and sometimes you'll see the same content on both pages, if it relates to both. That's where you can find me.

Shaun: That's great. Listen, Katie Hession, follow her on all of her socials. Thank you so much for joining us on REAL TIME. I hope it was enjoyable for you as it was for me.

Katie: It was an absolute honour. Thank you so much for having me.

Shaun: Thanks. There you have it, guys. Leaning into social media is a great way to connect with potential clients and grow our personal brands, but also our professional brands. I feel like, after my chat with Katie, it's obvious there's a connection between all of them, whether you have your own individual brand, you have a social brand that's focused on lifestyle, but then that professional brand, you're still utilizing the same skills, you're utilizing the same philosophy. From what I'm taking, from what Katie's talking about, authenticity seems to be the number one most important thing. I took a lot from that, from her, and I'm very thankful for Katie Hession for joining us.

Again, you can follow Katie Hession on YOWCityStyle and also now, YOWCitySold. Please follow her. If you liked this episode, make sure you like or subscribe to wherever you listen to your favourite podcasts. Of course, REAL TIME is brought to you by the Canadian Real Estate Association, CREA, and production brought to you by Alphabet^® Creative. My name is Shaun Majumder. Thanks so much for joining us today on REAL TIME. We'll see you again. Peace.