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The REALTOR® Difference
Not every real estate agent is a REALTOR®. Only REALTORS® are members of CREA.
Why a REALTOR®?
Maybe you’re buying a home for the first time. Maybe you’re selling your home to move onto something new. Whether you’re buying or selling, you’re involved in an intricate process requiring many specialists.
One of these specialists should be a REALTOR®, who’s responsible for making the transaction as easy as possible for you. Not every licensed or registered broker or salesperson is a REALTOR®. To be a REALTOR®, the agent must be a member of the Canadian Real Estate Association (CREA) and adhere to its strict standards and REALTOR® Code of Ethics.
REALTORS® are expected to:
Be committed to the REALTOR® Code
The code outlines the accepted standard of conduct for all real estate practitioners who are REALTORS®.
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Be knowledgeable about developments in real estate
A REALTOR® can get you the information needed to make an informed decision: comparable prices, neighborhood trends, housing market conditions and more.
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Be actively updating their education
Through courses, workshops and other professional development, a REALTOR® maintains a high level of current knowledge about real estate.
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Collaborate
REALTORS® have access to association and board MLS® Systems, which facilitate the cooperative sale of properties to benefit consumers.
Comply with anti-money laundering (a.k.a FINTRAC) obligations
REALTORS® have access to up-to-date anti-money laundering compliance tools and resources, which are provided to them by CREA and local boards and associations.
“Together, we’ll make home happen.”
This year’s ad campaign celebrates the strong relationship between a REALTOR® and their client(s). It highlights how REALTORS® use their expertise to help navigate home buyers away from potential hazards and steer them toward smooth sailing throughout the journey to homeownership.
