RBC and REALTOR.ca Team Up to Simplify the Path to Homeownership for Canadians

REALTORS® know today’s buyers are navigating higher costs, squeezed budgets, and more affordability uncertainty than ever before. And many potential sellers are waiting for the exact right moment, or to understand what their equity means in this market.

To help support Canadians dealing with these challenges, REALTOR.ca has announced a new strategic partnership with RBC focused on financial education and homeownership literacy.

Soon, you’ll start seeing REALTOR.ca Living Room blog articles and REALTOR.ca newsletters featuring expert insights directly from one of Canada’s leading financial institutions. 

This strategic partnership with RBC gives Canadians access to trusted information on budgeting, saving, and financing, helping them arrive better prepared when they engage with a REALTOR®. 

For REALTORS®, this means:

• more credible resources to share with clients;
• better-informed buyers and sellers earlier in their journey; and
• a stronger REALTOR.ca platform working in your interest.

This is part of REALTOR.ca’s ongoing commitment to invest in tools and partnerships that strengthen the value REALTORS® deliver to Canadians. 

The REALTOR.ca Living Room blog is REALTOR.ca’s official editorial blog, offering Canadians trusted insights, expert perspectives, and practical information on real estate, homeownership, and housing trends. It’s yet another way REALTORS® can help establish relationships and credibility with their clients.