Welcome to the REALTOR® Community

Congratulations on joining the Canadian Real Estate Association (CREA) and becoming part of a thriving community of more than 133,000 real estate professionals who are proud of their profession, their business, the value they provide their clients and the work they do in their communities.

As your national association, CREA is part of that community. We work in cooperation with your local board and provincial or territorial association, to ensure as a REALTOR®, you are recognized as a trusted and respected voice and expert in real estate. Each year, we use your membership dues of $310 to:

As a new REALTOR®, we understand your need to start attracting clients, promoting your listings and building your business as soon as possible.

Increase Traffic to Your Listings and Generate Leads


Market Your Listings

 

My first listing is live! How can I increase traffic and continue to grow my business with REALTOR.ca?

Congratulations on your first listing, you must be excited to showcase your listing in front of prospective home buyers and we can certainly help you do that. If you’ve submitted your listing to your MLS® System provider it is now visible on REALTOR.ca, Canada’s No. 1 real estate platform, trusted by millions of visitors every month to find their dream home. In 2019, REALTOR.ca had 50 million unique visitors resulting in 983 million property views. Check out this article on 10 ways to generate more leads from REALTOR.ca.

Access all your email leads using the REALTOR.ca Listing Stats app or by visiting member.REALTOR.ca. Make sure to respond in a timely manner, or risk missing out on potential buyers!­­­­­­­­­

     

Share your REALTOR.ca listings on social media and include links to your social accounts on your REALTOR.ca profile. Looking for content to share on your social channels? The REALTOR.ca Living Room blog is full of useful and unique content for you to share with your followers.

 

How can I make sure I’ve priced my listing correctly?

 

With the MLS® Home Price Index (HPI) you can accurately analyze home price trends from the national level all the way down to your local neighbourhood. The MLS® HPI tracks changes in home prices over time, providing you with the insights you need to validate and revise your pricing recommendations, anticipate market changes, and compare home prices. You can also access information such as neighbourhood, property type, recent renovations, date of previous sale and selling price to give you a more accurate picture of a home’s worth with the handy price estimator tool.

 

REALTOR.ca is great, but how can I get my listings in front of even more people?

 

We know today’s home buyer visits multiple websites in their real estate journey, and not always real estate websites. Determined to have your listings be on the top of mind, we have partnered with companies such as The Globe and Mail, TD Bank, Scotiabank and Kijiji to extend the reach of your listings to other websites. With just a few clicks, your broker owner can get your listings in front of more potential buyers by sharing them through REALTOR.ca DDF®.

 Fun Fact: 7/10 of the top real estate websites in Canada are powered by REALTOR.ca.

Join CREA’s Global Affiliates program to connect with REALTORS® outside of Canada, network and learn about valuable education opportunities to help grow your business.

Manage Your Transactions From Offer to Close


Manage Your Transactions

 

I just received an offer. What now?

Congratulations! You and your clients must be ecstatic to experience all your hard work paying off. Organizing all the vital paperwork can seem time consuming and complicated which is why you have access to CREA WEBForms®, a complete document and transaction management solution helping you navigate the real estate transaction journey from offer to close.

CREA WEBForms® is consistently rated by our members as the most valuable tool CREA provides.

Through CREA WEBForms® you have access to the most up-to date forms required to complete a real estate transaction, the leading e-signature services and unlimited document storage. This allows you to spend less time on paperwork and more time with your clients. Simply start by creating a template of forms, including your listing MLS® number and any custom information with respect to your current transaction, and all your forms will be auto populated for you! With CREA WEBforms® you can complete a transaction anywhere you have an internet connection.

Get access to our collection of CREA WEBForms® help guides, video tutorials and webinars on the CREA Training Hub.

Access and Share the Most Accurate Up-To-Date Information


Stay Informed

 

I have listings, but how do I stay current, relevant and profitable?

Good news! CREA collects consumer data as well as national housing data and packages it conveniently for you to access with just a few clicks.

The CREA Stats Centre is your one-stop shop for aggregate housing statistics.

For consumer insights, check out the REALTOR.ca Insights Report to see how your potential clients are using REALTOR.ca. Using the REALTOR.ca Local Insights section, you can filter by location to discover how people in the areas you care about are using REALTOR.ca. You can also add popular and relevant keywords to your listing descriptions to attract interested home buyers to your listings.

There are several ways you can stay informed on everything CREA is doing for you. Here are a few suggestions:

  1. Follow us on social media          
  2. Regularly check CREA Café. We publish new articles three times a week.
  3. Listen to CREA’s REAL TIME podcast—a podcast dedicated to sparking conversations with inspiring people about Canadian real estate.

Advocating for REALTORS® and Protecting Homeownership


The REALTOR® Community

 

I want to do more for our industry, how do I help advocate for homeownership?

It’s not an accident our office is located just south of Parliament Hill. We routinely work with federal cabinet ministers, Members of Parliament, parliamentary committees and senior officials, both directly and through our Political Action Committee (PAC) and grassroots network of REALTORS® on initiatives that benefit our members and strengthen the housing market in Canada. Want to get involved? Consider joining our Political Action Committee.

Promoting REALTOR® value is present in everything we do. CREA promotes REALTORS® and their value in a number of ways including our award-winning national ad campaign. Have you seen our TV ads? Watch our latest TV advertisement. We also look to promote the REALTOR® brand throughout the entire REALTOR.ca experience, through our social media channels, crea.ca, and in highlighting the charity work REALTORS® do across the country through REALTORS Care®.

The REALTOR® mark tells everyone around you that you’re more than a real estate licensee. You are competent. You provide professional service. You are a member of CREA and you adhere to a Code of Ethics protecting clients, the public, and other REALTORS®. For this trademark to have value, all members must be using the trademark properly. Learn how to properly use CREA’s trademarks using the Trademark Manual for REALTOR® members or discover how you can become a trademark pro on CREA Café.

The REALTOR® Code has been a measure of professionalism in the REALTOR® community for more than 40 years. The REALTOR® Code establishes a standard of conduct which ensures the protection of the rights and interests of consumers and all members must agree to abide by the Code. Learn more about your obligations here.


We’re excited that you have embarked on this new real estate journey and want to help you along the way. Working in real estate is incredibly fulfilling and important to our society, but we understand it can be difficult to start out. Please reach out to support@crea.ca with any questions you may have, and we will do our best to get your started with all we have to offer.

Reminder: We’ve put together a course on everything you need to know as a new member of CREA. Access the course and complete it at your own pace.

The Canadian Real Estate Association
Phone: 613.237-7111 Email: info@crea.ca

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The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by CREA and identify real estate professionals who are members of CREA. Legal | Privacy Policy