Artificial Intelligence
As artificial intelligence (AI) continues to evolve and become more widely adopted, the Canadian Real Estate Association (CREA) recognizes the importance of supporting REALTORS® with recommendations for the responsible use of AI within the real estate sector.
The use of AI must be guided by transparency, accuracy and accountability--core values that ensure REALTORS® earn and maintain consumer trust and confidence.
Consumers and REALTORS® should clearly understand when AI is materially influencing information, communications, or representations. Accuracy, clarity, and transparency remain essential to informed decision-making and maintaining confidence in the real estate transaction process.
The adoption of AI does not alleviate the professional responsibilities of REALTORS®. REALTORS® must remain fully accountable for the information, advice and services they provide to clients. These standards are already reflected in the REALTOR® Code, including:
- Article 13 – Advertising: Content and Accuracy
- Article 15 – Advertising Claims
The responsible use of AI can enhance efficiency, insights, and service delivery while maintaining the transparency and accountability Canadians expect from REALTORS®. These principles support responsible innovation while helping members understand emerging opportunities and risks.
As a member-focused organization, CREA remains committed to collaborating with boards, associations, industry partners, and the REALTOR.ca team to help support a proactive approach to AI that upholds transparency, accountability and consumer trust.
CREA is developing resources and best practices to help REALTORS® confidently and responsibly incorporate AI into their work.
Contact Us
If you have any comments or questions, please contact:
THE CANADIAN REAL ESTATE ASSOCIATION
200 Catherine Street, 6th Floor
Ottawa, ON
K2P 2K9
(613) 237-7111
Email: info@CREA.ca