All CREA Sites

This portion of our privacy policy describes some basic functionality how all our websites and mobile applications use your personal information (including but not limited to REALTOR.ca).  We’ve broken it down into four topics:

General Website Uses of Your Personal Information

CREA may use the personal information you provide to us via our websites for the following general purposes:

  • To send you communications you have opted-in to receive.
  • To respond to your questions and comments.
  • To tailor your experience of the CREA website you are using.
  • To help CREA analyze the browsing patterns of its users in order to improve the content and design of its websites.
  • For security purposes, such as the prevention, investigation or disruption of potentially prohibited (e.g. spam) or illegal activities.
  • To register for CREA events accessible through the CREA website and to facilitate your attendance at such events, including but not limited to:
    • to understand who is attending the event;
    • to meet your needs at the event;
    • to verify your identity;
    • to manage any accounts you hold with us;
    • to send you announcements, notification or message about the event;
    • to better understand how you engaged with the event.
  • To enforce the website terms of use.
  • For statistical analysis.
  • As otherwise described to you when the information is collected.

Your personal information may be anonymized and consolidated into group data, which may be shared on an aggregated basis with third parties, including research firms and CREA member Boards and Associations. The shared data will not disclose your personal information and will not enable the recipients to contact you.

Cookie Policy

Our websites use standard technology known as “cookies”, which are text files that are used to store certain information in your browser. We use “session” cookies and “persistent” cookies.  Session cookies temporarily keep your settings.  This information is stored until your Internet browser is closed.  Persistent cookies store information on your computer even after your Internet browser is closed and are stored locally on your system. You may choose to delete persistent cookies after visiting our websites via your Internet browser’s privacy settings.  CREA may use session and persistent cookies for the following purposes:

  • Usability:
    • Pre-population: to prepopulate website fields with information you entered earlier (for example, pre-populating fields on REALTOR.ca).
    • Remembering what a user did previously: to keep track of a user’s actions (for example, recently viewed properties on REALTOR.ca)
  • Terms of Use: to keep a record of whether a user has agreed to our website terms of use.
  • Security and protection of REALTOR.ca: cookies are used to reduce the likelihood that someone is able to scrape our websites.
  • Performance: cookies are used to direct browsers to communicate with specific REALTOR.ca servers that they have previously accessed to increase the performance with that server.
  • New features/splash pages: when new features are announced on our websites a splash page may be shown announcing that features. Users who indicate they not wish to see the splash page again will have their preference stored in a cookie.
  • Personalization: cookies allow us to know a bit about CREA website users, for example, which third-party website they have just visited, so that we can display personalized content.
  • Statistical Analysis (for example, to track the usage of website features).
  • To permit specific third-party functionality: CREA has partnered with several third parties that install cookies on user computers when using our websites. These cookies help us improve the functionality of our websites (for example, cookies are used to support a program by Foresee, which invites REALTOR.ca users to complete a survey and keeps track of whether they have been invited to complete the survey already and what REALTOR.ca website pages they have seen) or help us determine how our websites are being used (for example, Google Analytics, which uses cookies, is used on REALTOR.ca).

Interest-Based Advertising/Behavioral Advertising

  • CREA works with advertising networks and publishers to serve personalized display ads for CREA products and services on third-party websites. Third parties may use cookies or web beacons to collect non-personally identifiable information (e.g., click stream information, browser type, time and date) about users’ interactions with products and services on our websites to help determine which ads are likely to be most interesting to you. This information also helps CREA monitor and improve our products and services. Learn more about interest-based advertising and how to opt-out.
    • CREA’s mobile applications may also collect and use similar information to serve personalized display ads within those apps. These ads are personalized based on your use of apps, as well as online activities on your mobile device and other devices (sometimes referred to as “cross-device personalization”). Mobile application technology works a bit differently than browser technology so follow the following instructions if you wish to opt out:
      • Apple (iOS) – on your iPhone or iPad, go to Settings > Privacy > Advertising and turn on Limit Ad Track to opt-out of interest-based ads from “iAd”, Apple’s advertising network.
      • Android – Open the Google Settings app on your Android phone, tap Ads and enable “Opt out of interest-based ads”.
    • CREA also uses social media matching tools, such as Facebook Custom Audiences and Google Customer Match. This allows us to deliver personalized ads to CREA Members or users of our websites/apps who are also users of these sites/apps. This requires CREA to provide a minimal amount of information (e.g., name and email address) to these sites so they can determine which Members/users also belong to those sites. This information is “hashed” before it is disclosed, is deleted once the matching process is complete, and is not used for any other purpose by social media sites or any other third-party. You can opt-out of this process by:
      • Facebook: clicking on the icon on the top right corner of the ads from CREA that you see on Facebook. To learn more about advertising on Facebook generally and how to control your preferences, visit facebook.com/about/ads.
      • Google: Go to https://adssettings.google.com and ensure that the “Ads based on your interests” setting is turned off.

We may use non-identifiable information to personalize the content you see on a CREA website based on a site you have previously visited. For example, if you click on a hyperlink on a third party website that brings you to a CREA website, the banking website may place a cookie in your browser that contains a numerical code, and based on that code, the CREA website might display a widget. The cookie will persist for 30 days, so if you clear your cookies, the content will no longer be personalized.

Other Technical Stuff Relating to CREA Websites

You have to be a bit of a tech geek to understand topics falling under this heading (p.s. we love tech geeks!).

IP Addresses

CREA websites collect information about how our websites are used. Each time a visitor comes to one of our websites our web server collects the visitor’s domain name or IP address. CREA cannot determine an individual’s identity from only an IP address; however, periodically users may inform CREA support staff of their IP addresses during the provision of support services. Users that submit their name when using the email functionality on our websites will also have their names associated with their IP addresses. At such time, CREA treats such information as personal information.
Messages and Emails

Many CREA websites have “Contact Us” or similarly named functionality that allows you to contact us. It is probably obvious but CREA collects the e-mails provided through this functionality, so CREA can respond to your questions or suggestions. Less obvious is the fact that we may use this information for security purposes, such as screening the emails for spam.
Surveys

While visiting our websites you may be asked to participate in a survey conducted by a third party.  If you are selected to participate in this survey, a persistent cookie is stored on your computer’s hard drive for 60 days to preclude a new invitation during that time. All surveys are optional and the information collected will not be associated with any personal information.  Survey data is used to permit accurate analysis, produce summary reports, and monitor overall trends with our websites.
Google Analytics

Many CREA websites use Google Analytics, a web and mobile analytics tracking tool provided by Google, for audience activity, demographics reporting, and remarketing. You can opt-out of Google Analytics by installing a browser plug-in available on Google’s website.  As Google Analytics also uses cookies, you may wish to review that section of our privacy policy as well.

The Canadian Real Estate Association
Phone: 613.237-7111 Email: info@crea.ca

Logo - Canadian Real Estate Association

The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by CREA and identify real estate professionals who are members of CREA. Legal | Privacy Policy