Our Values & Strategic Overview
Home is at the heart of everything we do and REALTORS® are the heart of Canadian real estate.
Our Values
REALTORS® are a shared member with local boards and provincial associations. In collaboration with our partners, we facilitate expertise, service and transparency to help REALTORS® optimize their business.
Excellence
Integrity
Collaboration
Strategic Overview
We’re entering a new chapter in Canadian real estate, and CREA is focused on the future.
With REALTOR.ca now operating as a separate wholly-owned subsidiary, our role is clearer than ever: to advocate for members and for federal policies that make homeownership more attainable in Canada.
Built in consultation with REALTORS®, boards and associations across the country, our 2026–2028 strategic plan outlines CREA’s renewed focus and commitment to supporting members in opening doors to thriving futures for all, beginning with home.
FAQ
-
Why is CREA releasing a new strategic plan?
CREA’s previous strategic plan concludes at the end of 2025. This new plan builds on what we’ve accomplished while positioning us for the future — one that demands resilience, innovation, and deeper collaboration across the REALTOR® association community.
-
What’s different about this plan?
With Canada’s No. 1 real estate platform REALTOR.ca now operating as a separate wholly-owned subsidiary, our role is clearer than ever: CREA exists, first and foremost, to advocate — for REALTORS®, and for federal policies that make homeownership more attainable in Canada.
In addition, this plan puts greater emphasis on social purpose, digital innovation, and our environmental, social and governance (ESG) commitments. It’s also designed to adapt to changes in policy, technology, and the real estate market.
-
How was the plan developed?
We engaged with our members and local boards and provincial/territorial associations from across the country to understand evolving needs, challenges and priorities. This collaborative approach ensures our strategic plan reflects the voice of the REALTOR® community from coast to coast.