CREA | The REALTOR® Difference Skip to content
The banner shows a professional real estate agent, dressed in a white blouse, discusses property details with a potential homebuyer in a stylish outdoor setting. Holding documents, she gestures confidently while the client listens attentively, reflecting engagement in the home-buying process.

The REALTOR® Difference

Not every real estate agent is a REALTOR®. Only REALTORS® are members of CREA.

Why a REALTOR®?

Maybe you’re buying a home for the first time. Maybe you’re selling your home to move onto something new. Whether you’re buying or selling, you’re involved in an intricate process requiring many specialists.

One of these specialists should be a REALTOR®, who’s responsible for making the transaction as easy as possible for you. Not every licensed or registered broker or salesperson is a REALTOR®. To be a REALTOR®, the agent must be a member of the Canadian Real Estate Association (CREA) and adhere to its strict standards and REALTOR® Code of Ethics.

REALTORS® are expected to:

“Together, we’ll make home happen.”

This year’s ad campaign celebrates the strong relationship between a REALTOR® and their client(s). It highlights how REALTORS® use their expertise to help navigate home buyers away from potential hazards and steer them toward smooth sailing throughout the journey to homeownership.

REALTOR showing a couple their new boat home

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