Opportunities and Applications for Artificial Intelligence (AI) in Real Estate
How REALTORS® can access three free webinars.

Artificial intelligence (AI) is seemingly only growing in its impact on professions. The real estate industry is no exception, and, in fact, many are embracing AI to help alleviate high workloads and repetitive tasks.
But where do you start?
The Canadian Real Estate Association (CREA) anticipated questions about this emerging technology, and partnered with two experts to make AI resources specific to REALTORS® available. Join Valerie Garcia and Michael Thorne in three new webinars centred around the use of AI in the real estate industry.
Each of these webinars are free to REALTOR® members through your membership with CREA.
Jump Ahead
Introduction to AI in Real Estate
In this introductory AI webinar, learn how to create marketing content, how to use AI responsibly, format prompts that work and how to enhance nearly every aspect of your business using AI tools.
By enrolling in this webinar, you'll be able to:
- understand the benefits and risks of AI generative tools;
- understand how clients are likely using AI;
- utilize AI tools to assist in all aspects of business; and
- use AI tools to better serve clients.
Demystifying AI: Unmasking the Opportunities for REALTORS®
In this intermediate AI webinar, learn to debunk common misconceptions and fears surrounding AI, and begin to enhance efficiency, accuracy, and customer engagement.
By enrolling in this webinar, you’ll be able to:
- understand the role of AI in the real estate industry and its applications;
- dispel myths about AI;
- explore practical tips and strategies for incorporating ChatGPT and other AI solutions; and
- embrace continuous learning and adaptation in an AI driven industry.
AI at Work: Real-life Applications
In this advanced AI webinar, learn to build effective prompts, maintain voice and tone and understand the ethics of using AI in real estate.
By enrolling in this webinar, you’ll be able to:
- understand the capabilities of ChatGPT and its role in enhancing real estate operations;
- learn how to create effective prompts for maximizing AI-generated outputs;
- discover strategies for maintaining brand consistency while using AI-generated content;
- explore real-life applications of ChatGPT in the real estate industry; and
- gain insights into future trends and advancements in AI for the real estate industry.
Already an expert at integrating AI into your business? CREA’s Learning Hub has free webinars on a variety of topics, including social media, home inspections, and time management—all tailored to the REALTOR® experience.
