With more than 20 years' experience at the intersection of marketing, e-commerce, customer experience, branding, business development and sales, Sheila Morin is a strategic leader recognized for her contribution to the growth of major brands. Today, as Coveo's Chief Marketing Officer, she leads a team whose mission is to build brand awareness, optimize pipeline generation and drive revenue growth through bold, innovative marketing and business development strategies in a fast-growing industry, AI. Prior to joining Coveo in 2021, Sheila served as Interim Executive Chief Marketing Officer at Cirque du Soleil Group (2019-2020), having previously been Senior Director there from 2017 to 2019. She was also Senior Director at Danone (2014-2017), after more than ten years with the L'Oréal group, between Montreal and Paris, where she held several strategic positions that shaped her global vision of marketing.

She also serves as a board member at Lou-Tec, the leading network of machinery and equipment rental centers in Quebec. Recognized for her ability to inspire, mobilize and lead her teams towards excellence, Sheila stands out for her constant desire to push boundaries, foster collaboration and build modern, powerful and sustainable strategies that generate tangible impact.