Hey, REALTORS®: Unlock the Full Value of REALTOR.ca
There’s a good chance you’re not leveraging REALTOR.ca to its full potential.
Consider this not just an informative article, but an easy working session that’s built around upping your marketing efforts and strengthening your visibility.
But first, some context.
As a REALTOR®, you own Canada’s No. 1 real estate platform, REALTOR.ca. It’s right there in the name. As a member of the Canadian Real Estate Association, you carry built-in credibility across the country. You are not simply an agent, you are a REALTOR® and that distinction comes with perks and accreditation.
Last year was a banner year for the REALTOR.ca platform in terms of visibility and growth, as we increased our online market share to 60.9%. To put that into perspective, the top three gas station brands in Canada—Esso, Petro-Canada and Shell—account for about 45% of all gas stations across the country, according to a 2024 report from Kalibrate Canada Inc.
So, yes, we own the Canadian real estate space and want to make sure we’re continuing to thrive.
In 2025, REALTOR.ca also experienced:
- +112 million unique visitors.
- +632 million visits.
- +2 billion listing page views.
- +20 million REALTOR® profile views.
The power of REALTOR.ca cannot be understated, so let’s do a little experiment together. As you’re reading this, open a Google Search browser and type your name + REALTOR®. Actually, just search your name only.
Unless you share a name with Lady Gaga, chances are one of the top results you see is your REALTOR.ca profile page. That’s the brand strength of REALTOR.ca at work. Because of our site’s overall performance, your REALTOR.ca profile page gets catapulted to the top of search results, often outranking your own site or brokerage.
Now, go ahead and open that REALTOR.ca profile of yours—what do you see?
Is it an inviting page that gets into your specialties, designations, languages spoken, customer testimonials, an introductory video, your social media accounts, your listings, your office listings and your contact info? Or does it have a photo from 1995 with no information displayed? Remember, if you’re not displaying key information like this, your trustworthiness takes an immediate hit.
Think of it as your own personal curb appeal. This is the first impression you’re making with a potential lead or new client, and, on average, each REALTOR® received 130 visits to their profile page in 2025.
Are you putting your best foot forward?
Luckily, a quick 10-minute update can directly improve your visibility and lead potential. All you have to do is sign in to your REALTOR® Dashboard at member. REALTOR.ca, tap your name, and fill out your REALTOR® profile with the info you want displayed.
While you’re there, you’ll find even more resources and tools to help you stand out as an expert in real estate, such as:
- listing statistic reports you can download and send directly to your clients;
- information about CREA WEBForms® and the REALTOR.ca Data Distribution Facility (DDF®);
- FINTRAC information;
- logos and trademarks you can use;
- national housing market information;
- the CREA Learning Hub to hone your skills and areas of expertise; and
- a quick line to help, support and relevant newsletters.
One final note to up your marketing game: lean into REALTOR.ca’s social media posts. You are encouraged to share content from our @REALTORdotca channels on Facebook and Instagram, where you can borrow the trust and credibility of the brand to add your own personal anecdotes and local insights.
At the end of the day, REALTOR.ca isn’t just a platform, it’s your platform. Every visit, every profile view, every search result is an opportunity to connect with Canadians who are actively looking to buy or sell. Take a few minutes to optimize your profile and digital presence, explore the tools available, and start turning that built-in visibility into real business growth.
You’ve already got the REALTOR.ca advantage, now it’s time to use it.
